Don’t forget about your callers, or they will forget about you.

We’ve all seen it at least once, someone with toothpick legs and a bulky upper body. It’s not the best look, and the same goes for your business. Don’t. Forget. Leg. Day.

What’s the equivalent of leg day in the land of digital marketing?  

 

As consumers’ attention shifts online, we find most businesses also shifting their marketing dollars away from offline marketing tactics like direct mail, billboards, and radio, in exchange for digital marketing efforts.

The big digital marketing items that come to mind:

  • Website
  • Social Media
  • Influencer Marketing
  • Emphasis on Photo / Video
  • iOS / Android Apps

Let’s break those down into two different camps: Offense and Defense.

Offense: anything spent on actively pursuing clients, such as paid ads on google, to a sales team cold calling potential clients.

Defense: anything spent on nurturing leads that fall into your sales funnel – such as a developing a website, or paying for a VOIP provider to power your phones, so clients can call your business.

With the arrival of AI and voice technology, brands are starting to pay more and more attention not just to the way they look, but the way they sound.

Strange right? Only recently have companies put thought into what their company sounds like: male, female, old, young, dog?

With so much noise happening up in the cloud, even a strong offense sometimes feels like it’s just adding to that commotion and not generating the results you had hoped for.

They say a strong offense is a good defense, however we recommend with business: build a strong defense.

What’s the leg day of digital marketing defense? Phones. People today still want to pick up the phone, dial 0, and speak to someone.

The best story I’ve ever heard was a client that had their employee Susan (let’s call her), go into a room alone, cover herself with blankets, to record their IVR Voiceovers. The results? Let’s just say after he heard them, he was on phone with me and our team at Ohvo to get it done right.

Strange right? Only recently have companies put thought into what their company sounds like: male, female, old, young, dog?

With so much noise happening up in the cloud, even a strong offense sometimes feels like it’s just adding to that commotion and not generating the results you had hoped for.

They say a strong offense is a good defense, however we recommend with business: build a strong defense.

What’s the leg day of digital marketing defense? Phones. People today still want to pick up the phone, dial 0, and speak to someone.

The best story I’ve ever heard was a client that had their employee Susan (let’s call her), go into a room alone, cover herself with blankets, to record their IVR Voiceovers. The results? Let’s just say after he heard them, he was on phone with me and our team at Ohvo to get it done right.

I can’t count how many reputable companies I’ve called that have had stunning websites, logo, photo, video – the works! However I give them a call afterhours to hear their IVR system, and it sounds like Susan had been put back to work. Good effort Susan.

Take a listen to the difference:

1. Standard method recording directly into the phone microphone (aka Susan):

2. Professional Voiceover by Ohvo:

Which would you rather your customers hear when they call your business?

Don’t forget about your callers, or they will forget about you.