Social media is the new emperor of the digital space and has extended an open invitation to one and all to join the court. Facebook, Twitter and the entire gamut of social media marketing can be easily tapped to maximize and boost bottom lines. Small and Medium Enterprises (SMEs), in particular, should reap the multiple benefits of social media to increase the visibility and reach out to a maximum audience.
Why Social Media
For starters, all that a business has to do to be a part of the high-profile and highly lucrative social media space is to simply create a facebook and/or Twitter profile. Creating a profile takes only a few minutes and it is free of cost. Once they establish their presence, they can reach out to anyone from Kathmandu to Timbuktu.
In a line, social media can help bring customers to the doorstep of SMEs and small businesses instead of the marketers chasing the consumer.
Without any further ado, we present to you the benefits:
- Reach out to your Specific Target
This has to be one of the biggest advantages of social media: Small businesses can tap into the voluminous database of demographic information and use the information to reach out to their specific target customer. Facebook and Twitter act as pseudo research centres and allow local businesses to find their customers without shelling an extra penny.
- Gain Credibility
Marketers have woken up to the realization that a particular product or brand can be a hit or a miss simply based on what social media users think of it. An SME can easily reach out to its customers and gain credibility faster than you can say ‘credibility’.
- Budget Flexibility
Social media, when used intelligently, offers a tremendous ROI. It is like getting gold for the price of peanuts. Small businesses only need to spend a bare minimum to exert maximum influence on their customer.
With social media fast gaining ground as the most popular form of digital marketing, small businesses can dream of becoming the next big thing through their virtual efforts.